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Print design

The Brow Room

The Brow Room is Annah's brow and lash studio in Groningen. I designed her loyalty cards and business cards.

Location
Groningen
What I made
Loyalty cards, business cards
Tools
Canva
Printed The Brow Room business cards on a black table: a pink one with a QR code and one that looks like her Instagram profile

The brief

Annah already had a house style: soft pink, white, a tall condensed font and her “By Annah” signature.

She needed cards to hand out at the studio, and a loyalty card to get clients to come back. My job was to make both feel like one brand.

All the options

I made several versions with different words and colours, so Annah could pick the ones she liked.

  • Loyalty card front with the word BROWS and the By Annah signature, pink version
    Loyalty card front · Brows, pink
  • Loyalty card front with the word BROWS and the By Annah signature, white version
    Loyalty card front · Brows, white
  • Loyalty card front with the word BEAUTY and the By Annah signature, pink version
    Loyalty card front · Beauty, pink
  • Loyalty card front with the word BEAUTY and the By Annah signature, white version
    Loyalty card front · Beauty, white
  • Loyalty card front with the word BROW & BEAUTY and the By Annah signature, pink version
    Loyalty card front · Brow & Beauty, pink
  • Loyalty card front with the word BROW & BEAUTY and the By Annah signature, white version
    Loyalty card front · Brow & Beauty, white
  • Loyalty card front with the word THE BROW ROOM and the By Annah signature, pink version
    Loyalty card front · The Brow Room, pink
  • Loyalty card front with the word THE BROW ROOM and the By Annah signature, white version
    Loyalty card front · The Brow Room, white
  • Loyalty card stamp side with circles, a 50% off spot and a free set spot, pink version
    Loyalty card back · circles, pink
  • Loyalty card stamp side with circles, a 50% off spot and a free set spot, white version
    Loyalty card back · circles, white
  • Loyalty card stamp side with hearts, a 50% off spot and a free set spot, pink version
    Loyalty card back · hearts, pink
  • Loyalty card stamp side with hearts, a 50% off spot and a free set spot, white version
    Loyalty card back · hearts, white
  • Business card front: BROW & BEAUTY with the By Annah signature on pink
    Business card · front
  • Business card front with a QR code to her Instagram
    Business card · front with QR code
  • Business card back designed like her Instagram profile, with services, address and photos
    Business card · back

What I did

For the loyalty card I made four fronts (Brows, Beauty, Brow & Beauty and The Brow Room), each in pink and in white, plus four stamp sides with circles or hearts. Eight stamps, then 50% off, then a free set.

The business card has two fronts to choose from, one with a QR code to her Instagram, and a back that looks like her Instagram profile with her services and address.

In real life

  • The printed QR and Instagram cards held up next to a cake that says one year
    At The Brow Room's one-year celebration.
  • Annah in a black jacket and jeans, with one of the pink cards in her pocket
    Annah with one of the cards.
  • The printed business cards on a black table
    The printed business cards.

Colours

Straight from her existing style. I kept it to these three.

  • Pink

    #FFD4DB

    Backgrounds, hearts

  • Off-white

    #FFFBFA

    White versions

  • Black

    #111111

    QR code, signature

Result

The cards are printed and in use at the studio.